Tina Roth Eisenberg is a Swiss designer based on Brooklyn, New York. She founded and runs a global monthly lecture series called CreativeMornings, she co-created a to-do app called TeuxDeux, she is the founder of Tattly, a designy temporary tattoo shop and she founded and run a co-working space called FRIENDS.  But perhaps her greatest accomplishment was starting Swiss Miss design blog and studios. For years, she played the role of a traditional designer.  But then she had her first child, a little girl, and she realized she wasn’t fulfilling her purpose and true calling in life.  Almost in that moment, she decided to quickly shift gears and dive headfirst into a number of “labor of loves,” where she switched hats to become a serial entrepreneur focused on diving headfirst into projects that really mattered to her.

Each of these projects was proximately focused on something closely related to her heart. As she puts it: “I have a rule: If I keep complaining about something, I either do something about it or let it go.” And Tina has made that mantra an integral part of her life. Each of her endeavors is fueled by the need to solve a very specific problem. This is an inspiring attitude to have. It is not about serving herself, it is about empowering others to embody the constant and important principles of their lives.

In her regular interviews with magazines and blogs, Tina shows us fellow women how to be strong, empowered, and crucial leaders in this world. Some of my favorite pieces of advice she shares includes:

“You can either start complaining and feeling sorry for yourself or you can channel all of that frustration into how can we look at this from a different angle and make it to something good.” 

“I’m trying to have really good people in my life: I know I fill them up and they fill me up and we are happy for each other’s successes.”  

“I do not want to portray that I have it completely together.” 

“I do have a routine, but I would never say I would stick to it forever – I don’t like to be confined by routines that are too rigid.”

Each of these thoughtful statements embodies valuable lessons for each of us to live by. They aren’t blow you away and reinvent your very existence type of guidance, which actually makes them even more meaningful.  They are insightful, thoughtful, and cause us each to pause and inventory what we are doing and how we are doing it.  My favorite piece of subtle guidance is that we don’t have to portray we have it all together and figured it out. It is perfectly natural to be natural. And we all have our own challenges that cause us pause, frazzle us at times, and shows the outside world that we are strong but can be affected by what occurs around us—just like any other human being around.